Campbell wants to drop “soup” from its official company name after more than 100 years of the iconic brand.
Campbell wants to drop soup from its name after more than 100 years of the iconic brand.
The announcement was made during Campbell Soup Co.s annual investor meeting on Tuesday, according to The Associated Press. Now, the 155-year-old company would like to be known as Campbells Co.
The reason? The company hasnt been exclusively soup for a long time, adding brands like Goldfish crackers and Sovo Brands, maker of Raos pasta sauces, under its wing.
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The Associated Press reported CEO Mark Clouse said in a statement that this subtle yet important change” will retain the company’s iconic name while better reflecting the full breadth” of its current portfolio of products.
The newly proposed name isnt final just yet, because shareholders have to approve it with a vote.
While the companys roots date back to 1869, the current Campbell Soup name was adopted in 1922, according to the companys website.
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Campbell is just the latest company in the last decade to want to drop a food-specific word from its name. Dunkin’ Donuts is now Dunkin, Krispy Kreme Doughnuts is just Krispy Kreme Inc. and Dominos Pizza changed to Dominos.