An aerial view of Pullman Phuket Arcadia Naithon Beach.
International hospitality chain Accor is focusing on expanding its premium brands in Thailand and around the globe, banking on projections for rising global travel over the next decade, India’s growing middle class and China’s strong outbound market.
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An aerial view of Pullman Phuket Arcadia Naithon Beach.
International hospitality chain Accor is focusing on expanding its premium brands in Thailand and around the globe, banking on projections for rising global travel over the next decade, India’s growing middle class and China’s strong outbound market.
Karelle Lamouche, chief commercial officer for premium, mid-scale and economy (PM&E) brands at Accor, said the company is a leader in mid-scale and economy brands at the global level, except in the US and China, but not in the premium segment.
Ms Lamouche said Accor began distinguishing the PM&E segment from the…