The Tourism Authority of Thailand (TAT) is cooking up something special! In a bold move, the TAT has launched a dazzling new campaign titled Wellness on a Plate, spotlighting the health perks of Thailand’s eclectic culinary delights.
..
The Tourism Authority of Thailand (TAT) is cooking up something special! In a bold move, the TAT has launched a dazzling new campaign titled Wellness on a Plate, spotlighting the health perks of Thailand’s eclectic culinary delights. Aiming to marry the nation’s rich food culture with wellness tourism, this initiative promises a feast for both the senses and the soul.
Thapanee Kiatphaibool, TAT governor, declared that Thai cuisine is more than mere food.
“It is the essence of our country’s deep-rooted cultural heritage.”
Aligning perfectly with TAT’s Ignite the Spirit of Thailand campaign, this new venture aims to dish up meaningful travel experiences with a side of wellness.
Here’s the scoop: Tourists will be taken on wellness-themed culinary journeys, with innovative routes designed to showcase the health-boosting wonders of Thai cuisine. Destination management…