PUBLISHED : 20 Sep 2024 at 06:35
Mr Thrussell, left, and Mr Thirayuth, right, at a press conference. Mr Thrussell said rebranding Centara Life would drive awareness and customer experience for the chain.
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PUBLISHED : 20 Sep 2024 at 06:35
Mr Thrussell, left, and Mr Thirayuth, right, at a press conference. Mr Thrussell said rebranding Centara Life would drive awareness and customer experience for the chain.
Centara Hotels & Resorts (CHR) is upbeat on the “upper midscale” segment trend as it launches a rebranded Centara Life, with plans to expand in Southeast Asia, Japan and the Middle East.
Tom Thrussell, vice-president of brand, marketing and digital at CHR, said there was growth and increasing…