Image by cottonbro studio/Pexels
The Electronic Transactions Development Agency (ETDA) implemented new guidelines to tackle the issue of substandard products on digital platforms, particularly focusing on the influx of inferior imported items.
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Image by cottonbro studio/Pexels

The Electronic Transactions Development Agency (ETDA) implemented new guidelines to tackle the issue of substandard products on digital platforms, particularly focusing on the influx of inferior imported items. The agency aims to bolster regulatory frameworks to boost consumer confidence.

Titled Management of the Sale of Products Requiring Standards on Digital Platform Services, these guidelines took effect yesterday, September 22, under the digital platform service decree.

ETDA Executive Director Chaichana Mitrpant noted that substandard products on digital platforms have had a significant adverse impact on consumers.

ETDA’s online complaint centre recorded 11,629 complaints from January to May 2023, primarily concerning online transactions for food, beverages and electronic goods.

Most grievances involved products not matching their…

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