Picture courtesy of Somchai Poomlard, Unsplash
Domestic tourism is on track to achieve 200 million trips this year, though revenue is anticipated to fall short of the 1 trillion baht (US$30 billion) target, reaching only 965 billion baht (US$29.3 billion).
..
Domestic tourism is on track to achieve 200 million trips this year, though revenue is anticipated to fall short of the 1 trillion baht (US$30 billion) target, reaching only 965 billion baht (US$29.3 billion). The private sector is urging for the promotion of second-tier cities through a loyalty programme to bolster local tourism.
From January to July, domestic tourism receipts climbed 12.4% to 581 billion baht (US$17.6 billion), driven by 160 million domestic trips, which marked an 8.8% year-on-year increase.
Somradee Chitchong, Deputy Governor for Domestic Marketing at the Tourism Authority of Thailand (TAT), noted that the fourth quarter typically generates the highest revenue, accounting for 35% of the yearly total. The agency remains hopeful that local expenditure will increase, edging closer to the original goal of 1 trillion…