Trying to figure out your social media strategy to attract Gen Z? Here are a few short-form videos by brands that have helped grow their engagement
Acing the social media game is a crucial way to win potential Gen Z consumers’ attention—and videos in particular have proven to be the key to their hearts.
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Trying to figure out your social media strategy to attract Gen Z? Here are a few short-form videos by brands that have helped grow their engagement
Acing the social media game is a crucial way to win potential Gen Z consumers’ attention—and videos in particular have proven to be the key to their hearts. Since the increasing popularity of TikTok, short-form video content has become vital in engaging new and existing clients, especially after two other major platforms, Instagram and YouTube, also launched their Reels and Shorts features in 2020 and 2021 respectively.
In 2023, Reels on Facebook and Instagram reached a staggering 200 billion daily views, tapping into a massive combined user base of 5 billion. Meta’s platforms offer businesses robust advertising and e-commerce tools, making them an attractive starting point before venturing into the Gen Z and Gen…