Picture courtesy of Bangkok Post
The appreciation of the baht and severe flooding have emerged as pivotal factors for Thailand’s tourism industry, particularly with the High Season fast approaching.
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The appreciation of the baht and severe flooding have emerged as pivotal factors for Thailand’s tourism industry, particularly with the High Season fast approaching. The final quarter is crucial in determining if Thailand can rebalance its tourism market deficit with Japan, which outperformed Thailand last year.
By August, 706,500 Thais had visited Japan, while 668,221 Japanese tourists had travelled to Thailand, creating a gap of around 38,000. This disparity was much smaller compared to the previous year when Japan had a surplus of over 189,000 tourists, attracting 995,558 Thai visitors against 805,768 Japanese arrivals in Thailand.
Chuwit Sirivejkul, regional director of marketing for East Asia at the Tourism Authority of Thailand (TAT), expressed confidence that the Japanese market would contribute at least 1 million visitors this year. The…