Pop Mart, the Chinese company behind those trendy collectible art toys and mystery blind boxes, has blown up in Thailand.
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Pop Mart, the Chinese company behind those trendy collectible art toys and mystery blind boxes, has blown up in Thailand. It’s not just a fleeting trend, it’s about how Thai consumer culture is shifting. People are loving the mix of nostalgia, social media buzz, and the focus on design and self-expression. So, what’s driving Pop Mart’s huge success in Thailand? Let’s break it down.
Collectible culture, nostalgia, and the blind box craze
Pop Mart has become a hit in Thailand by tapping into the nation’s love for collectibles and the excitement of blind boxes. Collecting figurines has always been big in Thai culture, with items like amulets and traditional pieces cherished for generations. Pop Mart adds a fresh spin with its blind boxes, where you don’t know which figure you’ll get until you open it, making the experience thrilling like a mini lottery.
This mix of…