The second-generation horticulture expert shares more about joining the family business, the setbacks he has faced, and how the industry continues to evolve
In this series, Tatler speaks to second-generation entrepreneurs about their business journeys.
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The second-generation horticulture expert shares more about joining the family business, the setbacks he has faced, and how the industry continues to evolve
In this series, Tatler speaks to second-generation entrepreneurs about their business journeys. They share more about stepping out on their own, life lessons learnt through business and how they hope to keep their family legacy alive.
“Don’t spend so much money” was the first advice that Peter Cheok’s father shared when he first joined their family business, Far East Flora, back in 2002. Back then, he was tasked to handle the brand’s retail marketing portfolio, a gap found in the business. While it was a simple rule, it was tough to follow as the brand lacked basics such as in-store displays, product selection and advertising.
Today, Cheok is the second-generation owner and assistant deputy group managing…