In addition to the existing tools for creating campaigns on LINE, LINE Thailand has also offered interesting information and new tools for marketers to apply to different campaigns or promotions.
..
In addition to the existing tools for creating campaigns on LINE, LINE Thailand has also offered interesting information and new tools for marketers to apply to different campaigns or promotions.
Mr. Srisupak Areewanitkul, Director of Corporate Business, LINE Thailand, shared an insight into the use of data on the LINE platform by businesses in Thailand that today’s brands are collecting more data but are finding new channels. That will reduce the cost of collecting data as well. To understand new customers and target groups that will be aimed at marketing in 2021-2024, there will be an 18% increase in data collection on Line’s platform. The groups that collect the most include FINANCE & Insurance, Retail & E-commerce, GOV, Automotive, and FMCG & Personal care.
Collecting this information hopes to help us better understand customer behavior and service use. When sending messages to customers, they will be designed to suit each group. Increase the opportunity to purchase products and services or create better loyalty
Or brands that do OA have the opportunity to create activities to do together with customers, such as doing satisfaction surveys in exchange for free stickers. It helps brands to update customer needs at all times. FMCG groups really like using this strategy. Because there are a lot of people doing it. Get a lot of feedback and low cost.
(1) Use a mix of advertising channels Using both reservation advertising channels to reach mass levels, along with advertising channels on LINE Ads to identify specific target groups. It allows brands to optimize the effectiveness of their advertising campaigns.
(2) Use new target groups to shoot advertisements By experimenting with selecting target groups in new segments. In addition to the direct target group that has previously chosen to use To expand the base of people likely to be interested in the brand’s products to be wider and more comprehensive, such as the automotive business group. Try expanding the target group to people who are interested in marriage, family, or music, etc.
(3) Give importance to collecting 1st Party Data using the MyCustomer tool, which acts as a tank for storing, collecting, and managing large data. to be classified Divide the target group To communicate and use for specific marketing purposes, such as financial and insurance businesses. with account information updated various transactions of each user or offer a variety of services to suit each user through LINE OA. However, in cases where brands do not have their own 1st Party Data, they can use Mission Stickers as an additional strategy, such as the FMCG and personal care businesses that use Mission Stickers in conjunction with the ‘Questionnaire’ feature. ‘ of MyCustomer to collect information directly from consumers, etc.
(4) Create a personalized experience By taking data to classify Divide the target group to create experience Present content to the right group, to their needs, and to each person’s actual use, such as the automotive business. where advertisements are shot with different content to customer groups according to their level of interest in purchasing. Retail business and financial business that the Rich Menu display on LINE OA differs according to the membership level of each customer, etc.
New tools coming in 2024-2025
Mr. Weera Kasetsin, Deputy Chief Product Officer of LINE Thailand, said that the roadmap for various tools and solutions on LINE within 2024-2025 is divided into 3 important groups:
Advertising service group : More formats will be added and options will be added for specifying detailed audience segments. more comprehensive Recently, it has enabled brands to identify target groups based on interests among followers on LINE OA, and will be expanded to include users of LINE OpenChat and users of other services on LINE, including LINE TODAY in the future.
Data solution group : Increase efficiency in data management to be better and more convenient on MyCustomer through new capabilities such as matching customer profile information with followers in LINE OA, having automation to help carry out marketing tasks. Able to connect data to external systems and creating target groups predicted by AI, while MyCustomer | CRM plans to open up more connections with other sales channels, including with the LINE MAN app, as well as adding additional functions. Create special activities for specific target groups.
Group of tools to monitor results : Prepare to push the use of Conversion API to help brands increase efficiency in accurately tracking consumer behavior results. Covers more than before

LINE also allows the entire business sector to participate in creating digital services that meet the needs of different businesses. and developers play a role in creating new innovations To join in creating added value for the overall digital economy.
What is interesting is that there will be an OA plus platform in 2025. The capabilities are
OA shopping assistance: is an assistant in shopping by using ai/genai to help with product intent for customers.
chat commerce solution : Help sell, organize promotions, create opportunities to shop more easily and have chatbots to help answer.
With the direction of developing platforms for the business sector in the future Both for service products, focusing on openness in connecting with new tools. Under the LINE OA Plus platform, increasing the convenience of shopping through LINE OA is like having a personal assistant for users. and developing solutions for making Chat Commerce on LINE to have full potential more all-round and technology products focusing on MyCustomer API, LINE SHOPPING API and Mini App, helping brands to use technology on LINE to grow at their fullest potential in the future.