“I think K-pop is in crisis at the moment. We should think about the next 10 years, not just tomorrow.
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“I think K-pop is in crisis at the moment. We should think about the next 10 years, not just tomorrow. To make K-pop sustainable, scalability is necessary,” Bang said. “K-pop should no longer be confined to specific regions but should expand globally by discovering artists localized to each region through K-pop’s training and development systems,” he said.
Critics of localized K-pop groups argue their chances of success, particularly in the West, are slim. After all, can a group formed overseas, active overseas, and made up of overseas members really be called a K-pop band?
According to pop music critic Lim Hee-yun, it was the distinctiveness of Korean K-pop artists — their appearance, stage style, and personas — that captivated Western audiences.
“When K-pop first became popular in the US and Europe, people there were unfamiliar with K-pop artists, who wear thick make-up and…