Adirondack Theatre Festival and Proctors Collaborative explore partnership Cassie Abel — NEWS10 ABC

On Thursday, Proctors Collaborative announced the two organizations have entered into a three-year agreement to expand services and explore how the two can partner more significantly over the long term. The two signed a memorandum of understanding to determine how they can share both creative and administrative resources.

SCHENECTADY, N.Y. (NEWS10)– For over five years, Proctors Collaborative has provided the Adirondack Theatre Festival (ATF) with marketing services and set construction. The collaboration has led to conversations about future partnerships.

On Thursday, Proctors Collaborative announced the two organizations have entered into a three-year agreement to expand services and explore how the two can partner more significantly over the long term. The two signed a memorandum of understanding to determine how they can share both creative and administrative resources.

Within the conversations of future collaborations, Proctors Collaborative and the ATF discussed how the ATF, the Collaborative and the Capital Repertory Theatre can work together and the state of locally produced professional theaters in the Capital Region. Their goal is to deliver better professional theater with more stable means and methods for the larger community.

“There is a theatrical ecosystem that we can leverage between ATF, theREP and Proctors Collaborative,” Martha Banta, a co-founder of ATF in 1994 and associate director of “Mamma Mia!” on Broadway and the national tours, and the original resident director of “RENT” for New York Theatre Workshop, Broadway, two national tours and London, said. “As we all are still recovering from the pandemic in the theater industry, entering into a deeper creative exchange is a tremendous vote of confidence in ATF from our colleagues at Proctors Collaborative.”

“Our donor community and funding communities and the cultural industry in general are focusing more and more on collaborations and efficiencies. Proctors Collaborative was born of that sensibility; the opportunity to connect and work with the region’s other significant professional theater company just makes sense at this point,” added Philip Morris, CEO of Proctors Collaborative.

For more information on the ATF, visit their website. For more information on the Proctors Collaborative or what shows are upcoming, visit Proctors’ website.

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