Picture courtesy of Chaiwat Satyaem
Heavy rain in Hua Hin and Cha-am are anticipated to impact tourism during the upcoming three-day holiday, potentially worsening domestic sentiment.
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Heavy rain in Hua Hin and Cha-am are anticipated to impact tourism during the upcoming three-day holiday, potentially worsening domestic sentiment. The Tourism Authority of Thailand (TAT) identified natural disasters as a critical factor to monitor during the high season.
Earlier this week, continuous rainfall led to flooding in Cha-am, Hua Hin, and parts of Phetkasem Highway, with water levels measuring between 20 and 40 centimetres. Udom Srimahachota, Thai Hotels Association Vice-President, noted that tourists faced an additional two-hour travel time to reach their destinations in these areas.
Despite some improvement, the Southern-east Coast Meteorological Centre forecasts severe rainfall for the southern provinces, including Prachuap Khiri Khan and Phetchaburi, from tomorrow until October 13. Udom indicated that the association predicts a 30%…