In 2023, the coffee market was valued at 60 billion baht, with 20 billion baht from out-of-home consumption, of which 17 billion baht came from coffee shops located in petrol stations, growing by 25% annually.
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In 2023, the coffee market was valued at 60 billion baht, with 20 billion baht from out-of-home consumption, of which 17 billion baht came from coffee shops located in petrol stations, growing by 25% annually. There is potential for further growth as the current coffee consumption rate has increased to 300 cups per person per year, compared with the previous 150-200 cups per person per year.
As of August 14, 2024, Café Amazon reported having 4,277 branches in the first half of the year, an increase of 270 branches year on year. Of these, 2,261 branches are located in service stations. Additionally, Café Amazon has 27 international branches.
Total sales reached 102 million cups, an increase of 3 million cups (+3%) compared with the first quarter of 2024, driven by continued network expansion and promotional activities. The company’s retail and beverage business generated…