The future of Thai cinema holds promise, but the industry needs more support from the government to grow, according to GDH, a leading local film company.
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The future of Thai cinema holds promise, but the industry needs more support from the government to grow, according to GDH, a leading local film company.
Jina Osothsilp, chief executive of GDH 559 Co Ltd, said the stagnant economy could affect the local film industry as viewers are more selective with their film choices, demanding intriguing plots and high production values.
She said the Thai film industry appears to be on the path to recovery after the pandemic, with government promotion of Thai cultural exports such as films, books and TV series.
One initiative to promote the creative industry is the planned establishment of the Thailand Creative Content Agency (Thacca) in 2025.
Thacca is expected to serve as a one-stop service integrating plans and budgets, developing a soft power industry ecosystem.
Ms Jina said government support could enhance the…