PUBLISHED : 15 Oct 2024 at 09:10
The adoption of generative artificial intelligence (GenAI) is one of the top three business priorities for Thai executives, according to a study commissioned by Salesforce, a global customer relations management company.
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The adoption of generative artificial intelligence (GenAI) is one of the top three business priorities for Thai executives, according to a study commissioned by Salesforce, a global customer relations management company.

“Despite the volatile macroeconomic environment, we’ve got the right ingredients to push AI adoption, with national investments in AI infrastructure through the Thailand National AI Strategy and strong interest from Thai businesses in embracing the technology,” Siddharth Rastogi, vice-president of Salesforce Asean, told the Bangkok Post.

The company’s research found corporate executives in Thailand are bullish about integrating GenAI into their operations, he said.

Among the various…

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