foodpanda organized partner day 2024 to present information about the advertising solution called Panda Ads that the company uses to create ads and reach target groups with AdTech (Advertising Technology).
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foodpanda organized partner day 2024 to present information about the advertising solution called Panda Ads that the company uses to create ads and reach target groups with AdTech (Advertising Technology). Therefore comes to play an important role and panda ads from foodpanda is one of the retail media that has full AdTech technology to help manage advertising campaigns, shooting ads, including tracking and evaluating results. To ensure that brands that use panda ads invest their budgets in a worthwhile manner and meet their target groups.
Gen Z and Millennials dominate the current market.
Gen Z and Millennials are more likely to purchase products and services from online advertisements if the content of the ad is accessible to them. Data from 2022 from the Statista website indicates that Gen Z and Millennials have the highest percentage of online purchases, at 76% and 77%, respectively, and the trend is increasing.
Data from panda ads found that these two groups have different behaviors when considering purchasing products and services, with Gen Z being more sensitive to discounts. They don’t stick to the same things, while Millennials have more brand loyalty and are ready to pay for premium services in order to purchase convenience.
Therefore, in order to make an advertisement that will win the hearts of these two target groups, the message that will be used to communicate is an important factor. Copywriting for Gen Z should be emphasized “Discounts” “Popular stores” “Free delivery” etc. As for Millennials who like exclusivity Advertising words should emphasize “Speciality” “Convenience” “Add value” etc.
Online advertising is no longer limited to websites and social media.
Statista also stated that Food ordering platforms have 2.2 billion global users, streaming platforms have 1.8 billion accounts, and even dating platforms have 300 million accounts. Many people may not yet know the potential of these platforms. that we use in everyday life that it can expand its own abilities to be more than providing core services, which is “advert” that can be embedded in each journey and seamlessly penetrate into the daily life of customers
Especially the food and grocery ordering platform foodpanda, with a user base from 11 markets across the Asia Pacific region. Serving in 400 cities, the app has been downloaded 125 million times and has 33 million monthly active users, making the panda ads advertising solution reach a huge audience. Ads on panda ads will appear on the app. foodpanda at every touchpoint, starting from the homescreen, food menu selection screen Food ordering screen payment screen and order tracking screen Customers can access advertisements on the app. From the start to the end of ordering food
Don’t wait for organic.
Although there are ways to create a visual organic But in an era where everything happens and changes quickly. Making a brand or campaign famous using organic methods may not wait. Online advertising helps brands grow more than you think. Especially when choosing the right platform. The brand will be successful in terms of the number of people who see the advertisement. Reach the correct target group And leads to creating awareness that leads to sales that are worth the cost of advertising.
Tangible indicators are also important measures for marketers. According to foodpanda’s 2023 data, panda ads advertising solutions help partners’ campaigns succeed. There is a clear measurement: CTR (Click Through Rate) increased 24% while ROAS (Return on Advertising Spend) or advertising return increased 14.22 times and importantly, Impressions also increased 32%.
Don’t waste time guessing who the customer is. But you must clearly set your goals.
In the world of advertising, the word “Mass” Doesn’t actually exist And it may not be the best answer anymore. Because each brand has a specific target group. And each target group has a different demographic. Each advertisement shot If we analyze data and know our customers well enough It will help us use advertising budgets effectively. panda ads has first party data, which is information that foodpanda collects from observing customer insights. This allows brands that use panda ads to know who the target audience is in each campaign. What is your lifestyle like? And what kind of message will you talk to him about?
Brands must accept that customers are not just one group. Therefore, there is no fixed formula for running a campaign. There can be multiple customer groups in one campaign. Data from one group of customers cannot be used to target another group of customers. Advertising is more cost effective. If a brand invests in a platform that can reach a variety of target groups. Both save time and use the marketing budget with maximum efficiency.
Interesting information about foodpanda
The end of the year is considered a time of celebration. Consumers have increased purchasing behavior, including food, beverages, groceries, beauty and health products. Including clothes etc. And this is interesting information.
Thai food There is a variety, delicious taste, easy to find, making it a familiar food in the daily life of customers of all genders and ages.
fried chicken A favorite menu for many people, both children and adults. Deep fried with crispy skin The chicken inside is still juicy. And now there are many flavors of fried chicken for customers to choose from.
Burgers, a popular fast food They have everything including bread, protein, vegetables, and sauces, and there are many types to choose from.
Pearl milk tea and various types of tea Everyone’s popular drink For refreshing in the afternoon Can be both a drink and a dessert in the same glass.
Pizza Menu suitable for parties that can be shared with friends and family There are both original recipes and flavors that have been adjusted to suit Thai people’s palates. There are also many shops to choose from.
3 popular dessert menus in December
Mango Sticky Rice sweet taste It is popular with both Thai and foreign customers.
Bananas, a popular Thai dessert, easy to find, inexpensive, crispy on the outside, soft on the inside.
Patongko, one of the most popular breakfasts that Thai people are familiar with, is dipped in condensed milk, custard, or eaten with hot soybean milk.
Thaksaporn Chomchak, Head of Advertising and Partnerships Department foodpanda Thailand said, “In the past, we have been trusted by famous brands. Use advertising solutions panda ads To promote campaigns such as Coca-Cola’s campaign with 1.5 million impressions, Siam Commercial Bank’s campaign with 2.4 million impressions, and True Money’s campaign which increased the number of TrueMoney Wallet workers to more than 27,000 people due to the success of the partnership. Tner makes panda ads an effective advertising solution in retail media.”
However, foodpanda sees itself as being more than just a food and grocery ordering app. Therefore, it has been developed into an advertising solution and retail media innovation that helps with advertising better.