Nielsen, the world’s leader in consumer measurement and analytics. Announcing the expansion of YouTube ad measurement on Connected TV (CTV) to be more comprehensive.
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Nielsen, the world’s leader in consumer measurement and analytics. Announcing the expansion of YouTube ad measurement on Connected TV (CTV) to be more comprehensive. It can eliminate duplicate views or duplicate information across devices. Covering devices including computers, mobile phones and Connected TV (CTV), this is an important step in raising the standard of advertising measurement in the Thai digital industry.
This update This is part of an expansion of the measurement footprint to 13 markets around the world, as announced in February. This new technology launched in Thailand will help marketers measure the audience reach of their advertising campaigns on YouTube more precisely It covers devices including computers, mobile phones, and Connected TV (CTV), providing useful information in planning marketing strategies and evaluating results effectively.
for measurement YouTube CTV This is one of the Nielsen ONE Ads cross-platform measurement products, with co-viewing and cross-device measurement capabilities. caused by viewing advertisements via YouTube simultaneously on both computers and mobile devices
Arnaud Frade, Executive Chairman of Nielsen Asia, said: “Delivering measurement YouTube CTV that can cut duplicate viewer information It’s an important step forward for the ad industry to compare the reach of YouTube ads across devices across desktop, mobile and CTV to get a better picture of YouTube campaign performance, and we believe this cross-platform measurement will be Driving a better media future for the industry.”
The addition of YouTube CTV measurement to Nielsen ONE Ads helps advertisers better understand reach, manage frequency, and monitor the audience of their YouTube ads with more comparability than ever before. come