More than half are willing to pay more for green products, PwC survey finds
PUBLISHED : 13 Sep 2024 at 06:37
Customers examine food items at a supermarket.
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More than half are willing to pay more for green products, PwC survey finds
PUBLISHED : 13 Sep 2024 at 06:37
Customers examine food items at a supermarket. Despite economic concerns, Thais are placing greater emphasis on sustainable consumption. (Photo: Nutthawat Wicheanbut)
More than half (54%) of Thai consumers are concerned that macroeconomic volatility will affect the country’s economic outlook, according to PwC’s latest survey.
This has led them…