PUBLISHED : 23 Sep 2024 at 06:45
Lazada Thailand says it will continue its investment in personalisation based on artificial intelligence (AI), while also renovating its Live selling feature.
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PUBLISHED : 23 Sep 2024 at 06:45
Lazada Thailand says it will continue its investment in personalisation based on artificial intelligence (AI), while also renovating its Live selling feature.
The company aims to attract more female Gen Z customers and wants to equip local small and medium-sized enterprises (SMEs) to go cross-border and offer more premium brands, said Varitha Kiatpinyochai new chief executive of Lazada Thailand.
The move is meant to capitalise on Thailand’s highly competitive e-commerce market, which is valued at 980 billion baht.
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