MUMBAI: Zee Entertainment Enterprise Limited (ZEEL) in line with its global brand positioning of ‘Vasudhaiva Kutumbakam – The World Is My Family’ has now forayed into Thailand with its new channel Zee Nung, a 24X7 Bollywood movies channel dubbed in Thai.
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MUMBAI: Zee Entertainment Enterprise Limited (ZEEL) in line with its global brand positioning of ‘Vasudhaiva Kutumbakam – The World Is My Family’ has now forayed into Thailand with its new channel Zee Nung, a 24X7 Bollywood movies channel dubbed in Thai.
Customised and packaged for the local audience, the channel will air super-hit Bollywood blockbuster movies targeting the pay-TV subscriber base in Thailand.
ZEEL chairman Subhash Chandra said, “Thailand and India share deep-rooted cultural and social traditions, which is reflected in many aspects of Thai culture including architecture, art, drama, dance and literature. Our entry into this market reflects our commitment to build a strong bond with Thailand, thereby embracing our corporate philosophy of ‘Vasudhaiva Kutumbakam’.”
“Thailand is a growing market with close to 30 per cent penetration of pay…