Overview of the Thai Series Industry
Shifts in Viewing Patterns and Business Models: Over the past five years, there has been a notable shift in how viewers consume drama series, transitioning from traditional television to streaming and online platforms.
..
Overview of the Thai Series Industry
Shifts in Viewing Patterns and Business Models: Over the past five years, there has been a notable shift in how viewers consume drama series, transitioning from traditional television to streaming and online platforms. This evolution has made media content more accessible, leading to an increase in content producers and a variety of content formats. Business models have adapted to cater to consumer preferences, including creating original content for exclusive platforms, joint production investments, and purchasing airing rights for diverse platforms.
Thai Series as Soft Power: Thai series have garnered international acclaim, starting with neighboring countries such as Laos, Cambodia, and Myanmar and expanding to China, Vietnam, the Philippines, and Indonesia. Thai drama series have become instruments of Soft Power, promoting Thai culture…