business owner Brand owner or marketer You must feel quite a headache. Time to think about promotions Set a price strategy Or even looking at shopper behavior to see how to appeal to mass customers, various buyers of different ages and needs.
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business owner Brand owner or marketer You must feel quite a headache. Time to think about promotions Set a price strategy Or even looking at shopper behavior to see how to appeal to mass customers, various buyers of different ages and needs.
Ms. Chinta Srichintaankun Thailand Site Leader Nielsen IQ Company (Thailand) Co., Ltd. has revealed the results of the survey UNFOLDING CONSUMER INSIGHTS IN A CHALLENGING THAILAND at the LINE seminar that modern consumers have different needs and do not have the same amount of money in their pockets. Therefore, when shooting a promotion or creating a campaign, you must consider the “money” of the customer as well.
Although the strategy of reducing product prices is something that every group of customers likes. But sometimes when costs increase and the brand cannot lower the price. and may even have to increase the price. Customers who cannot afford it may choose other cheaper brands. But in some cases, if the quality of your product is really good Even though the price is higher, they are still able to afford it, with 78% of customers willing to pay more for a good quality product.
At the same time being a new brand When you want to make people want to try your product at a premium price. You have to make your customers feel that even though it’s expensive, it’s worth it. We must attract them to continue using our products.
In addition, modern Thai people also have a behavior called Omni Chanel that is more seamless, that is, reading reviews and information online. Go pick up the real products in the store. But they will decide to buy only if the promotions they see, whether online or offline, really appeal to them.
It can be called a new generation of people. (Not measured by age, but measured by experience) They will have connected experiences across all channels (Journey). For example, 74% of the new generation like to buy new products that they have seen or heard about from influencers. or social media trends, but there is another 53% of the new generation who buy products in games
New words about the customer journey that you must know
ZMOT : Zero Moment of Truth
UMOT : Ultimate moment of truth
FMOT : First moment of truth
SMOT : Second moment of truth
However, what everyone considers is that AI or GenAI is a trend that businesses are interested in investing in. Did you know that Thai people are still very concerned about safety? They are also highly concerned if businesses use them to offer promotions, special discounts, or filter their behavior. Therefore, businesses must find “Appropriate point” for use with each customer group