A woman poses for pictures amid tourists visiting the Badaling section of the Great Wall on the National Day holiday in Beijing on Oct 1, 2023.
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A woman poses for pictures amid tourists visiting the Badaling section of the Great Wall on the National Day holiday in Beijing on Oct 1, 2023. (Photo: Reuters)
Over the summer and Mid-Autumn Festival peak travel seasons, China’s major cities buzzed with tourists, with travel data painting a picture of a vibrant recovery.
However, the reality for many in the tourism industry tells a different story, with operators lamenting the peak seasons as the “worst ever”, and some struggling businesses faring worse than during the darkest days of the coronavirus pandemic.
“I have never seen [business during] a ‘golden week’ so…