Bord Bia has launched a dairy campaign in Thailand as part of the Government’s first ever agri-food trade mission to the country.
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Bord Bia has launched a dairy campaign in Thailand as part of the Government’s first ever agri-food trade mission to the country.
The Bord Bia campaign, which was launched in Bangkok and promotes dairy from Ireland in South East Asia, is part of a wider three-year campaign targeting thousands of South East Asian and Japanese dairy buyers.
Irish dairy exports to Thailand were last year valued at €55m, making up over 95% of the value of total Irish food and drink exports to the country.
Both Vietnam and Thailand have been identified as high priority growth markets for Irish food and drink, as laid out in Bord Bia’s market prioritisation report for this year.
The three-year dairy campaign has also seen Asian buyers from Japan, Malaysia, Vietnam, Thailand, and the Philippines visit Irish dairy farms and processers. These campaigns are funded jointly by Bord Bia and the European…