Photo courtesy of KhaoSod
The Tourism Authority of Thailand (TAT) predicts a steady growth in international tourists for the fourth quarter of 2024, despite recent flooding in the country.
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The Tourism Authority of Thailand (TAT) predicts a steady growth in international tourists for the fourth quarter of 2024, despite recent flooding in the country. The initial concern was that such natural disasters might deter visitors. However, the influx, particularly from Chinese tourists during China’s National Day holiday, has surpassed expectations.
To achieve the target of 36.7 million international tourists by the end of the year, an increase of 20% from the previous year’s 7.9 million is required. TAT is managing various risks that might affect tourism, such as natural disasters, a strong baht, or a weak yen, which might make Japan a more attractive destination. The organisation has prepared plans to attract more Japanese tourists, focusing on new segments like working housewives, families, and first-time passport holders.
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