Thailand anticipates 40 million foreign tourist arrivals next year, aiming for 3.4 trillion baht in revenue. The government plans a campaign to promote Thai culture and attractions, leveraging companies like Trip.com and Expedia.
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Thailand anticipates 40 million foreign tourist arrivals next year, aiming for 3.4 trillion baht in revenue. The government plans a campaign to promote Thai culture and attractions, leveraging companies like Trip.com and Expedia.
Thailand is setting its sights high for 2025, with an ambitious target of 40 million foreign tourist arrivals. This goal is not just a number; it represents a significant rebound to pre-pandemic tourism levels and reflects the country’s comprehensive efforts to revitalize its vital tourism sector.
Prime Minister Paetongtarn Shinawatra is targeting a generation of 3.4 trillion baht (US$101 billion) in tourism revenue and has met with executives from diverse travel and hospitality companies to devise strategies for future expansion.
The targets are optimistic, especially considering the slow return of Chinese travelers, a significant market for Thailand’s…