This report highlights the distinctive attributes of different age groups — Baby Boomers, Generation X, Millennials, Generation Z, and Generation Alpha — offering a nuanced understanding of how these demographics influence consumer behaviour and societal trends as we approach 2025.
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This report highlights the distinctive attributes of different age groups — Baby Boomers, Generation X, Millennials, Generation Z, and Generation Alpha — offering a nuanced understanding of how these demographics influence consumer behaviour and societal trends as we approach 2025.
Baby Boomers, born between 1946 and 1964, remain a significant force in the economy, despite common assumptions about their technological hesitance. With predictions from the United Nations indicating that by 2050, the elderly population will outnumber younger individuals, it becomes increasingly vital to appreciate this group’s contributions.
Interestingly, while they often engage with modern trends at a superficial level, Boomers show a strong consumer presence, particularly in health-related technology.
They are also prolific users of smartphones and are crucial buyers of quality products….