As gastronomy tourism becomes a soft power means to promote culture, online travel website Agoda has announced the top five food destinations in Asia based on survey data collected from Aug 1-19, with over 4,000 participants from 10 countries.
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As gastronomy tourism becomes a soft power means to promote culture, online travel website Agoda has announced the top five food destinations in Asia based on survey data collected from Aug 1-19, with over 4,000 participants from 10 countries.
The delectable cuisine of South Korea, which includes kimchi, barbecue and fried chicken, was cited by at least 64% of visitors as the primary reason they travelled there. Taiwan came in second with 62%, followed by Thailand (55%), Japan (52%) and Malaysia (49%).
Meanwhile, Japan, Vietnam, Laos, and China are the common destinations for Thai tourists who listed food as their primary driving force. On the other hand, the majority of tourists in Thailand are foodies from South Korea, Japan and Vietnam.
“Food is more than just sustenance; it’s a cultural experience. Some travellers are so passionate about food that they book a…