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In a bold business move, executives in Thailand are betting big on generative artificial intelligence (GenAI), catapulting it to the top of their corporate agendas, reveals a sizzling study by global CRM giant Salesforce.
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In a bold business move, executives in Thailand are betting big on generative artificial intelligence (GenAI), catapulting it to the top of their corporate agendas, reveals a sizzling study by global CRM giant Salesforce.
Amidst economic turbulence, Siddharth Rastogi, Salesforce’s vice-president for the ASEAN, insists it will work.
“We’ve got the magic mix for AI adoption, thanks to the nation’s hefty investments in AI infrastructure via the Thailand National AI Strategy and a booming interest from Thai companies keen to jump on the tech train.”
Salesforce’s deep dive, conducted in a lightning-fast online survey from July 22-24, tapped into the insights of 225 bigwig leaders from Thailand’s top-tier businesses. A whopping 84% labelled GenAI a top business priority, deeming it vital for their triumph over the next three years.
Rastogi sees…