From the overall milk market of more than 35,000 million baht, the total market value of plant-based milk is 1,800 million baht, growing approximately 40%, with most customers preferring to buy products in convenience stores more than large department stores, divided into proportions: Purchases at convenience stores are 50%, while department stores are at 29%.
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From the overall milk market of more than 35,000 million baht, the total market value of plant-based milk is 1,800 million baht, growing approximately 40%, with most customers preferring to buy products in convenience stores more than large department stores, divided into proportions: Purchases at convenience stores are 50%, while department stores are at 29%.
Mr. Chalermphong Darongsuwan, Managing Director of Thai Glico Company Limited, said that people around the world are becoming more concerned about their health. Since the introduction of almonds Koga in the Thai market in 2023, causing the company to quickly be in the top 5 in the plant-based milk or alternative milk market in Thailand.
However, the company is still trying to push the alternative milk market to become number one in this market soon. Even though there are more than 20 brands of competitors in this market, we believe that there are still opportunities because the new generation is more health conscious.
Ms. Thikamporn Pianwichanphong Product Group Manager, Health & Wellness, Thai Glico Company Limited, also added that The target group that the company wants to market to is young office workers who love health. I’m a picky eater and don’t have much time to exercise. which has an average consumption of 1 box per day
In addition, the company also collaborates with food and beverage products to sample and modify new flavors. Suitable for groups of people who love health and have new flavors for “Glico Almond Koka Mix 3 Nuts” made from 3 superfood nuts: almonds, walnuts, and hazelnuts.
Thailand is the first country in Southeast Asia to launch “Glico Almond Koka Mix 3 Nuts” which is considered another important step for Glico. As we strive to continue growing our Health & Wellness portfolio after decades of popularity with our confectionery and ice cream products, Although the release of this new product was not done by R&D in Thailand, it is an improvement of the taste to be more suitable for Thai people. before exporting for sale in Southeast Asia
We are confident that “Glico Almond Koka Mix 3 Nuts” will help strengthen the company’s product portfolio, which is currently available in 3 flavors: original formula, no sugar added formula and chocolate flavor formula.
As for the product price of Glico Almond Koka Mix 3 Nuts, starting at 27 baht/box size 180 ml. and 79 baht/pack of 3 boxes, while the 1 liter box price is 132 baht/box.