Picture courtesy of Bangkok Post
High-end hotel operators are poised to increase room rates during the High Season as tourist numbers are anticipated to rise in the coming months, while mid-tier and lower-tier hotels continue to face challenges.
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High-end hotel operators are poised to increase room rates during the High Season as tourist numbers are anticipated to rise in the coming months, while mid-tier and lower-tier hotels continue to face challenges. The hotel operator sentiment index reveals this trend.
Thienprasit Chaiyapatranun, President of the Thai Hotels Association (THA), reported that the average occupancy rate in September was 55%, a decline of seven percentage points from August and below the 63.4% recorded in the same period in 2019.
Each hotel segment shows a different recovery rate. Three-star hotels and below had an occupancy rate of only 45% in September, whereas four-star hotels and above achieved 58.7%.
Regionally, hotel occupancy rates varied significantly. The north saw its occupancy rate drop from 50% in August to 25.7% in September due to severe flooding in key…