Picture courtesy of Pattarapong Chatpattarasill
Festive events and new stimulus campaigns are set to boost domestic tourism revenue in Thailand to between 950 billion and 970 billion baht (US$28.6 and US$29 billion) this year, according to the Tourism Authority of Thailand (TAT).
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Festive events and new stimulus campaigns are set to boost domestic tourism revenue in Thailand to between 950 billion and 970 billion baht (US$28.6 and US$29 billion) this year, according to the Tourism Authority of Thailand (TAT). Despite these efforts, the target of 1 trillion baht (US$30 billion) will likely be missed due to a sluggish economy and the impact of flooding.
Nithee Seeprae, TAT Deputy Governor of Marketing Communications, stated that the agency is driving promotions to generate at least 200 billion baht (US$6 billion) in revenue from 30 million domestic trips during the final three months of the year.
The Thailand Winter Festival aims to combine several events, including the Loy Krathong festival, Bun Bang Fai (the rocket festival), Vijitr light show, and marathons.
For the first nine months of the year, domestic…